We initially opened our doors as a small, 3000 sq/ft dance studio in 2010 with approximately 60 students and 3 staff members in year one. By year three our vision had shifted from just owning a dance studio to wanting to build one of the top dance training facilities in Canada. We had the vision, we just lacked the necessary systems and strategies to make things happen, and this is where Frank and the 3rd Level team came into play. In year four, our team attended a dance teacher’s summit in NYC where Frank was presenting on 3rd Level and the benefits it offered to businesses in our industry. We joined the team that weekend!
Fast-forward one year later and we had transformed into a 10,000 sq/ft facility offering recreational and competitive classes in dance, gymnastics, and martial arts. Our team of staff grew to 15, and our student base and revenue had doubled on less than one year.
Fast-forward to today(year 8) and we are now owners of a 20,000 sq/ft facility with a maximum floor space of 34,000(should we choose to expand again, and we will). Our team of staff has grown to over 40, our annual enrollment has reached 2500 students, our revenue has more than doubled again, and we’ve grown from offering 3 to 12 programs to the families in our community.
If you want to be a leader in any area of life you must surround yourself with incredible teachers and an incredible network of like-minded people. Frank and the 3rd Level Team have been instrumental in providing professional advice, educational materials, networking events and online systems which have propelled our business success. Our vision has become much more than anything we had ever dreamed.
~Teamwork Makes the Dream Work!
Derek Conorton, Owner
The Dream Centre
Waterdown, ON | Canada