Many businesses offer this to their Key Players free of charge, incorporating the cost into their Professional Development budget. After all, this is a form of internal marketing. Others have paid 50% of the cost with the prospective or current Manager paying 50%. Upon receipt of their Completion Certificate, the company reimburses them back their original 50%. This way, you know that they are serious enough to put up some of their own money. As with many things in life, if something is “free”, often times we do not truly appreciate it.
If you are a Program Manager, Program Director, Office Manager, General Manager or prospective Owner, you may want to pay for this yourself if the current Owner or Supervisor either will not or cannot fund this. Take the opportunity to improve.
Whether you are an Owner or a Program Leader, the best dollars you can spend in business are the ones that encourage and increase Professional Development.
If word of mouth is our most effective form of marketing, then professional development is the stimulus that creates the great experiences that your customers will talk about. Professional development is actually a major part of marketing for service businesses.